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Braided Nutella Bread Recipe – Laura Vitale

Braided Nutella Bread Recipe – Laura Vitale –

Nutella is the brand name of an Italian sweetened hazelnut chocolate spread. Manufactured by the Italian company Ferrero, it was introduced to the market in 1964.

Pietro Ferrero, who owned a bakery in Alba, Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (660 lb) of “Pasta Gianduja” in 1946. This was originally a solid block, but Ferrero started to sell a creamy version in 1951 as “Supercrema”.

In 1963, Ferrero’s son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe. Its composition was modified and it was renamed “Nutella”. The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular.

In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per metric tonne. At 20 percent, palm oil is one of Nutella’s main ingredients and the tax was dubbed “the Nutella tax” in the media.

World Nutella Day is February 5.

On 14 May 2014, Poste italiane issued a 50th anniversary Nutella commemorative stamp. The 70 Euro cent stamp was designed by Istituto Poligrafico e Zecca dello Stato and features a jar of Nutella on a golden background. Ferrero held a Nutella Day on 17 and 18 May to celebrate the anniversary.

The main ingredients of Nutella are sugar and palm oil, followed by hazelnut, cocoa solids, and skimmed milk. In the United States, Nutella contains soy products. Nutella is marketed as “hazelnut cream” in many countries. Under Italian law, it cannot be labeled as a “chocolate cream”, as it does not meet minimum cocoa solids concentration criteria. Ferrero consumes 25 percent of the global supply of hazelnuts.

An older recipe, Gianduja, was a mixture containing approximately 71.5% hazelnut paste and 19.5% chocolate. It was developed in Piedmont, Italy, after taxes on cocoa beans hindered the manufacture and distribution of conventional chocolate.

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